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NCR Silver Redesign Display

CONCEPT & SOLUTION

NCR is a leading company in the Point of Sale or POS business. Historically it has focused its attention on well-capitalized businesses that are looking for enterprise-level support. In 2012 it launched NCR Silver, a POS system built for small businesses to compete against Square and other upstart POS systems.

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Recently, the NCR Silver team and the newly launched Digital Properties team made the decision to integrate their web marketing and e-commerce sites onto a single content management platform (CMS). Historically, NCR sales have been managed through a hands-on sales process. This makes sense when the customer is McDonald's or Target and a single sale will amount to millions in revenue, but is too expensive for small purchases from a new business.

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They want to close this gap with a robust web-based e-commerce experience tailored for the small business POS customer. The design must consider existing research and project requirements (see NCR Silver - Key Findings.pdf & NCR Silver - Business Requirements Document.pdf) while comparing competitor's approaches. The component elements of the design should be created in a way that can be reconfigured and reused throughout the NCR website. The experience should also take the best parts of competitors.

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Key areas of focus include: Product Pages, Guided Selling Page, Cart, Checkout, User Profile Page, Order Management Pages.

WEBSITE
REDESIGN

NCR Silver Redesign Display on Desktop
The Team
3 Weeks
Left to Right (Gracelyn Miller, Attiyya Akinwole, Sharif York, Stephanie Burke)

Gracelyn Miller

Attiyya Akinwole

Sharif York

Stephanie Burke

CLIENT ROADMAP

  • Nov 13TH @ 4:15pm - Kickoff Meeting

  • Nov 15th - Project Check in

  • Nov 19th - Initial Research Meeting

  • Nov 21st - Low Fidelity Design Meeting

  • Nov 26th - Middle Fidelity Prototype & Initial User Testing Meeting

  • Nov 30th - High Fidelity / Prototype User Testing Meeting

PLANNED ROADMAP

NCR schedules for November

**Collaboration Meeting

*Client Roadmap Markers

  • Team Roadmap Markers

CLIENT CONSTRAINTS

  • Designs must follow NCR Design Guidelines (see NCR Guidelines Update_April212018.pdf)

  • All Design were completed in Sketch App, All Prototyping was completed in inVision (NCR to provide account access)

  • At least one meeting to take place at NCR Global Headquarters (Government ID required for entry)

  • The designs should be clean but do not worry about pixel perfection.

RESEARCH & FINDINGS

COMPARATIVE & COMPETITIVE ANALYSIS

A competitive anlysis helped in understanding how other products are doing in the market and what features they use. This helped me structure the app accordingly from in-depth qualitative aspects. Given that NCRSilver isn't as popular as square or some of the other POS devices, we can compare some aspects to see why our users will chose one over the other.

List of Businesses that use this POS Brand

Web Style

Displays Additional Tools+Add-ons

Tutorial

Displays Features

Square

Shopkeep

Revel

Clover

Shopify

Yes, large picture of product screens

No

Yes, large and clear picture of product screens

Clear and easy to read, minimalist

Yes, guides on websites and PDF version

Yes, management, patroll, etc

No

Simple, only 3 colors, lots of white space

No list, but mentions that "over 2 million businesses use it worldwide"

Simple, minimalistic flat UI style

Not upfront but has mentions of businesses that use this. Business partner case studies.

Yes, with quotes specifically from small businesses

No

No

Yes, Small section that says they partner with Yelp, MailChimp and Qickbooks

Simple. Only 3 colors lots of white space

Large pictures not much white space

Large pictures not much white space

shopify logo.png
revel-logo_edited.png
shopkeep_edited.png
square.png

CONTEXTUAL INTERVIEWS

The team observed over 7 participants in and around Ponce City Markets local businesses. Two group members took notes, one member was the interviewer and one documented the process. We took insights from general coworkers, managers, and two store owners.

  • Spoke with the Backery Co-Owner

  • Backery uses Shopkeep

  • Likes the quick customer service and tutorials

  • Choose cuurent POS for price, double screens (one for customer and one for workers) and intuitive.

  • Needs features for marketing, inventory tracking, time cards and checkout process

  • Visits the website for tutorials on how to operate POS, information and customer service for POS help

  • Spoke with the Shop Manager

  • Shop uses Shopkeep

  • Likes invetory traking (can manage 3 different stores for owner using the same system) and user friendly

  • Needs features for inventory tracking, time cards and check-out process

  • Visit the website for managerial purpose such as changeing inventory

  • Spoke with the Bar Manager

  • Bar uses Clover

  • Likes the ease of use to learn

  • Owner chooses POS for price, ease of inventory management, and accepts all payment type

  • Needs features for inventory tracking, time cards, and check-out process

  • Visits the website for managerial purposes such as changing inventory

NCR_Case_Study1.jpg

The Tap

Collier Candy

Root Bakery Owner

AFFINITY MAP

NCR_Case_Study1.jpg

We used "I" statements to give us clear views in understanding the thoughts and frustrations of people. It also puts us into the mindset of potential users.

-Price is my #1 priority

-I want to know how to use my product

-I use these features...Sales; Timecards; Inventory

Checkout

-I use the website to accomplish managerial tasks, daily

-I need easy to access customer service - phone or online

-I want an easy to navigate website

-Before making a decision, I want to see...Screens/Interface; Hardware...in their package options

-I own my business.

-I currently use Shopkeep or Clover

-I'm dazzled by...All-in-one products; Ability to compare with other companies; Offline features; Lots of features.

-I want to know how to use my product

-I want an easy to navigate website

-This is how you'll convert me

-Price is my No. 1 Priority

-Current product options

-Features I use:

Sales, Time Cards, Inventory and Checkout

-Visit/Behavior:

Frequency and Admin tasks

-I need support

-This is what I want to see:

Screens, On a tablet, scanner, printer and etc.

USER IMPACT

NCR_Case_Study1.jpg

FINDINGS

Findings from C&C, Survey and Affinity Map
  • Difficult product information.

  • Can't get straight to the point.

  • Shipping and tracking aren't clear.

  • Difficult to buy the product from get-go. Takes longer to achieve the goal.

BRANDING GUIDE

COLORS

Headers & Footer

#54B948

#008C9B

#48B74E

#009ABF

#00A77E

#2EA9E0

Fonts

#333333

Buttons

#008C9B

#54B948

FONTS

Open Sans

SemiBold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 

Railway

Black

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 

USER PERSONA

NCR_Case_Study1.jpg

After deliberation of time and needs, it was decided that the best use of time was to focus on Persona Greg alone.

USER GREGS JOURNEY

NCR_Case_Study1.jpg

Step Flow

INITIAL
REVISED
NCR_Case_Study1.jpg
NCR_Case_Study1.jpg

Process was confusing and difficult to navigate from start to finish

After the redesign process becomes more clear and straight-forward.

User Testing

Brandy

Confused by the wording of the 'product' and 'build' tabs

Lauren

Thought "build" tab was misleading "Product" should be "products"
Didn't like the option to have all question listed at the bottom when answering the "build a solution" questions.

Ben

Suggested adding label under icons on "build a solution" pages

Kim

Site is too big

"I'm 30 not 50. Might be great for a 50 year old but ya."

MK

Wanted to see an indication that the questions move to the left

Brent

Hero is too large. Thought it was another button.

Mike

*Checkout stay stagnant

SKETCHES

NCR_Case_Study2.jpg

LO-FI SKETCHES

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< Product Page

Checkout Page >

NCR_Case_Study2.jpg

MID-FI WIREFRAMES

NCR_Case_Study2.jpg
NCR_Case_Study2.jpg
NCR_Case_Study2.jpg

HI-FI WIREFRAMES

Wireframes were divided between each team member to complete and collaborate on using Sketch Abstract Add-on feature, specifically used for collaborations.

NCR_Case_Study2.jpg
NCR_Case_Study2.jpg
NCR_Case_Study2.jpg
NCR_Case_Study2.jpg

PROTOTYPE

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