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Home of the Atlanta Braves, retail stores, restaurants, businesses, and apartments.
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The Battery Atlanta aka Suntrust Park opened in 2017.
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Located in Smyrna, Georgia 10 miles northwest of downtown Atlanta.
Meet the Team
Myself-Attiyya Akinwole
Eugene Seoh
Ena Kadric
Shariff York
My Role:
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UX Lead and Main App Developer
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Project Duration:
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2 Weeks
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Tools:
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Axure
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Problem:
The Battery and its retail locations have a significant drop-off in traffic and business after the baseball season ends.
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Solution:
Our solution is to design an app that helps generate business to the Battery in the offseason. We aim to do this by creating features that consolidate all retail, dining, and event details into one uniform mobile platform. Our goal is to increase visibility, awareness, and exposure for the Battery, as well as making a visit to the Battery a more streamlined, efficient, and an overall more enjoyable experience.
Research
Competitive & Comparative Analysis
We gathered data from our initial research, synthesized the information to form pain points, needs, and opportunities in order to determine how best to approach the issues we face.
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No mobile apps for any of the venues compared
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Social media accounts seem to be updated frequently
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Third party events occur frequently at all sites
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Each of the compared competitors have residents, shops, restaurants, and event venues on the premises or very close by.
Survey
Female
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Male
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Average age of all who responded: 28 years old
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Average age of males who responded: 34 years old
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Average age of females who responded: 26 years old
Results
Yes
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No
Personas
Jack Stevenson, 35
Pediatrician
Resident at the Battery
“I love living in a place that has everything I need. I can shop, eat, get a beer and catch a show right outside of my front door”
Needs
•Pet friendly
•Nearby shops (clothes, grocery, doggy daycare, carwash, restaurants)
•Regular updates on Battery events
•Any specials or discounts for residents
Pain Points
•Lack of parking for friends and family
•Management changes
Photo by Petr Sevcovic on Unsplash
Jack is the main character of our story.
Storyboard by Eugene
Meet Jack's friends also
Photo by Tamara Bellis on Unsplash
Julie Namelle, 23
Hair Stylist
“I love shopping at fancy boutiques, but I hate not knowing where to park”
Needs
•Mobile map and listings of the shops with shop info
•Rotating inventory
•Local coffee shop to sit at after shopping
Pain Points
•Getting lost trying to find a store
•Not being able to find parking
•Difficult return process
•Unknown information about retail marketing ad’s
Photo by Vimal Saxena on Unsplash
Jay Ghokul, 37
Commercial Architect
“I want to know what’s going on and what to expect because I am usually on a time constraint”
Needs
•Know wait times at restaurants to eat with family
•Easy app to use to plan date night
•Order food from restaurants at work to bring home for the family
Pain Points
•Able to understand website or app to see what events are going on
•See beforehand if the location has a great security
•Needs to be able to do things efficiently because of time constraints
•Hates not knowing if events are occurring nearby
Photo by Jordan Heath on Unsplash
Julia Chen, 28
Retail Manager
“I like to window shop and look for the best deals at local shops”
Needs
•Wants to shop and find discounts easily
•Easily review hours of retail and restaurants
•Validated parking
•A platform to make shopping easier
Pain points
•Not knowing when events are occurring
•Missing events, flash sales, collaborations of stores.
•Finding parking
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This Journey map helped us outline the possibilities of what a current user journey is for the Battery.
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Our hypothetical users initial goal was to make a quick run to the Battery with his wife and two daughters.
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From the beginning he was frustrated with Atlanta traffic and finding parking. From exploring the Battery, and buying clothes, his emotional experience changes throughout his journey.
Interviews & Observations
Luis - El Super Pan
“We’ve noticed a big difference in business after baseball ended.”
From our interviews we discovered that there was a large drop in visitors, customers, and overall foot traffic in the Battery after the baseball season ended.
To offset this several of the businesses have adjusted their standard business practices to try and drive more sales.
However, most of the businesses at the Battery feel the need for more exposure, brand awareness, communication with property management and an overall increase in interest from visitors.
On Site Directory-Attiyya
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On Site Observations (Eugene-Sharif-Ena)
James - Cortland Leasing Office
Brand Identity
These were the initial ideas for the logo/icon that we sketched out.
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We tried out many different variations.
Didot ( Logo and Icons)
Montserrat ( Global Nav Header)
Helvetica (Footer)
Team icon sketches
Brands Icon was ultimately used.
Information Architecture
Didot ( Logo and Icons), Montserrat ( Global Nav Header), Helvetica (Footer)
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These were the initial ideas for the logo/icon that we sketched out.
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We tried out many different variations.
Mobile App Priorities
High Priority
Low Impact
Fonts
Apartments
Parking
Events
Directory/Map
Shop Links
Social Media
High Priority
High Impact
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Directory Map
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Events Calendar / List
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Parking Directions
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Shop and Restaurant Details
Parking Spot Pin
Low Priority
Low Impact
GPS Directory
Low Priority
High Impact
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Onboarding - When the user first opens the app, the logo is displayed. The user is shown how to use the app. Allows for a skippable feature, and if user needs to review, can go back.
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Home - Home page displays main category pages: Dine; Directory; Home; Calendar and Parking
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Weekly Calendar - Shows weekly events to the users. Search for and/or select dates from The drop down menu for easy discovery of what is coming up.
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Monthly Calendar -
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Main Events - Upcoming and current events going at the Battery.
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Directory - Interactive map and location service to detect location.
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Parking - Parking functions with use of the directory and location services.
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Shopping - Shopping centers around the Battery
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Dine - Pages for the restaurants.
Sketch/Low/Mid/High Fidelities
First Initial Sketches
<Onboarding
Home
v
Events >
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Shopping
Home
Shows the listed tabs of app search tabs. Directory, Shops, Dine, Parking and Events.
Shopping
Shows times, location and full list of shops within The Battery Atlanta.
Directory
Directory show lists of shop, dining and Parking within The Battery Atlanta. Showing shop location, current location and close parking.
Main Events
Reoccurring events and Special events show for each current and future days.