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Celestial Seasoning Tea Recipes

Celestial Seasonings are famous for their fragrant teas. The up coming holidays are the perfect times to launch this app for tea infused recipes with aromas to bring in a crowd.

The Solution is to making an app that brings the recipes using their their tea from their website to the tables would bring success. 

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Also view Case Study on BÄ“hance

My Role

Concept Developer, UX Researcher & UX Designer

My Process
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RESEARCH & FINDINGS

Comparative & Competitive Analysis

Insights:

  • Site with Recipes have apps but no shopping list.

  • App reviews all ask for shopping list.

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Next Steps:

Reviews, Tips, Photos and Rewards are future features that are predicted but not tested to increase traffic

Survey

     10 Questions

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9 Responses

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Mostly: 

Women

Ages 27-43

All use Recipes

Affinity Map

Survey Results:

  • Photos

  • Ingredients

  • Instructions

  • Reviews

  • Ease

  • Time

  • Extra Features

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Findings from C&C, Survey and Affinity Map:

 

Through the C&C and Affinity mapping the key MVPs were a shopping list, reviews, photos, ingredients and instructions

Branding

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Typography

Optima

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USER PERSONA

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Mindy Wright

32

Mom & Wife

Mindy has a large family that is rough, rugged and full of energy. Each year she enjoys hosting and cooking for friends and family. Christmas and Thanksgiving is at her house. With split loyalties during football her house can get charged with rivalries. To bring some new flavors, Mindy pulled up recipes using her favorite teas. 

Hobbies:

Cooking & Hosting

Likes:

  • Fresh ingredients

  • Clear Cooking Instructions

Dislikes:

  • Ingredients lists that does not populate into shopping list

  • No pictures of the final product

  • No video of the steps used for the recipes

Mindy's Journey

Happy Path

Enjoys favorite Celestial Seasoning Tea

Reminded of old family holiday recipe

Sees App icon on box

Downloads App

Explores App that downloaded

Finds List of recipes

Recognizes an entrée recipe

Views ingredients

Missing some ingredients

Uses Shopping List feature

Buys ingredients

Makes entrée

Taste just like lost family holiday recipe

Tries Recipe Again

Taste Even Worse

Gives Up

Call around for Recipe

Try from Memory

Missing something in the flavor

Unhappy Path

APP FLOW

User Task:

Users tasked with creating a shopping list from a recipe

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Soup Page

Use List Generator Button

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Landing Page

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OnBoarding Pages

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Recipe Page

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Home Page

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Bengal Spice Mushroom Soup Page

Shopping List Page

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Login Page

User Testing​

PAPER

PROTOTYPE

Tested by:

2 Users

3 Users

Main Take Aways:

  • Simple to Use

  • Gray out unusable buttons

  • Issues using back button

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NEXT STEPS

  • Challenge

    • Keeping the basic features that are needed for a recipe app

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  • Outcome and Results

    • Clean and simple solution for a small surprising wonder

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  • What’s happening

    • Recipes can be found for tea

    • Shopping has become easier

  • What’s happening next

    • Features and testing

    • Photo sharing

    • Rewards

    • Recipe Saving

© 2018 by Attiyya Akinwole. Proudly created with Wix.com

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