Captiviate Projects
Live Project - Still Ongoing
Client - Dajour R.
Captivate
Creates the best real-time event engagement and conversion solutions for audiences of all sizes.
Large interactive brand devices that automatically send users to a link of the company’s choosing when their phone’s camera is pointed at the device.
Brands have a limited time after the consumer expresses interest in a product to capitalize on that interest.
The Goal
Dajour and his team at Captivate had a complete functioning back end prototype but only had a generic front-end dashboard for his clients viewing purposes. Our goal was to create a fluid easy to use dashboard that can grow with clients of Captivate but also with Captivate as a whole.
Data
The primary information Captivate provides for their clients:
- Foot traffic
- Demographics
- Sentiment & Brandmark Engagement
Team
I held as team lead including one other User Experience Designer and a Front-End Developer.
Mood Board
Typography
Abc123
Helvetica
Header
Label 1
Label 2
Paragraph
Process
Understand the client
Find where his passion lays
Understand how the company/product works
Clarify Captivates B2C Relationship
To Be Continued...